How we helped Hi Low Roofing & Solar scale from $X to $Y with a laser-focused paid ads strategy
Hi Low Roofing & Solar Paid Ads Strategy
Overview
Hi Low Roofing & Solar, a leading roofing and solar solutions provider, was struggling to achieve scalable growth through traditional marketing methods. While organic efforts brought in some results, they needed an immediate and cost-effective strategy to drive high-quality leads and increase revenue. They turned to [Your Agency Name] to implement a laser-focused paid ads strategy that maximized visibility, optimized conversions, and delivered measurable ROI.
"Wasted ad spend and unpredictable lead flow were not reflections of Hi Low Roofing & Solar’s high-quality service—yet, that’s what their previous campaigns suggested. We set out to change that with a laser-focused paid ads strategy built for scalability and efficiency."
Discovery
Despite their established presence, Hi Low Roofing & Solar faced several challenges:
- Inconsistent lead generation: Organic traffic alone wasn’t delivering the volume of qualified leads needed for growth.
Inconsistent lead generation: Organic traffic alone wasn’t delivering the volume of qualified leads needed for growth.
- High customer acquisition costs: Existing marketing strategies were not optimized for efficiency.
- Competitive market: Competitors were dominating local searches and paid placements.
After a comprehensive audit of their paid marketing efforts, we identified key areas for improvement, including keyword targeting, ad creative optimization, and conversion-focused landing pages.
BEFORE
Strategy
Our approach focused on three key pillars:
1. Precision Targeting with Paid Search & Display Ads
We leveraged Google Ads and Microsoft Advertising to target high-intent keywords that signaled strong purchase intent:
- Transactional keywords (e.g., “roofing contractors near me,” “best solar panel installers”)
- Competitor conquesting to capture market share from direct competitors.
- Geo-targeted campaigns to reach local homeowners actively searching for services.
2. Conversion-Optimized Landing Pages
To maximize the impact of paid traffic, we created high-converting landing pages with:
- Clear and compelling CTAs to drive inquiries and bookings
- Trust-building elements like testimonials, certifications, and case studies
- Mobile-friendly design to enhance user experience across all devices
3. Data-Driven Bidding & Budget Optimization
We implemented AI-powered bidding strategies and real-time adjustments to ensure:
- Lower cost per lead (CPL) while maximizing conversions
- Strategic budget allocation across high-performing campaigns
- A/B testing on ad creatives and messaging for continuous improvement
Test & Launch
Before scaling, we executed rigorous testing:
- High-intent Google and Microsoft Ads campaigns
- Dynamic retargeting ads to re-engage potential customers
- Landing pages designed for maximum lead generation and user engagement
Build
With a solid strategy in place, we launched:
- A/B testing on ad creatives, CTA buttons, and form placements
- Performance monitoring and real-time adjustments for campaign optimization
- Bid adjustments based on audience behavior and conversion data
Once the best-performing variations were identified, we fully launched the campaign, optimizing in real time to maintain peak performance.
Closing Thoughts
The Paid Ads strategy resulted in significant business growth for Hi Low Roofing & Solar:
- Generated $Y in revenue from a strategic investment in paid search
- Decreased cost per acquisition by X% while increasing lead quality
- Achieved a 3.5X ROI through data-driven optimization and targeting
By leveraging a laser-focused paid ads strategy, Hi Low Roofing & Solar transformed their digital marketing approach, scaling their business effectively and profitably.
THE results
Some of our year-over-year results:
We increased user growth by
27%
We increased returning users by
42%
We decreased bounce rate by
32%
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oUR SUCCESS
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